IDENTITY LA
2019
DATE
LOCATION
CLIENT
MAY 11, 2019
FORD AMPHITHEATER
PACIFIC BRIDGE ARTS FOUNDATION
HIGHLIGHTS
Identity LA is an annual celebration of Asian Pacific American Heritage Month. The all-female lineup was led by Tokimonsta, with special guest Yuna, singer-songwriter Milck and R&B singer Sophia Black. The 2019 event focused on recognizing leading AAPI women in entertainment, activism and community change.
2018
DATE
LOCATION
CLIENT
MAY 12, 2018
LA CITY HALL/GRAND PARK
PACIFIC BRIDGE ARTS FOUNDATION
HIGHLIGHTS
Identity LA is a free annual festival celebrating Asian Pacific American Heritage Month. Over 10,000 people gathered to experience a day of music, food, art and culture. The festival was headlined by Linkin Park’s Mike Shinoda and K-pop powerhouse Jay Park.
EXECUTIVE PRODUCER
RESPONSIBILITIES
​
Project Lead
Budget Development and Management
Production Management: Layout, Set Build and Scheduling
Program Management: Program Schedule and Scripting
Venue Management
Health and Safety
Supervise and Train Staff
Vendor and Supplier Negotiation
Photography Cred: Jon Endow
10,000 ATTENDEES
MUSIC
FOOD
ART
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ASIAN CULTURE
